The Price of New Products of Apple Is Reduced. I Mean the Price of Chargers
Apple iPhone12 series is not equipped with a charger, so the media must criticize it. We can’t and don’t want to avoid custom, we must support it-I can abandon it, but you must have it!
But to editor’s delight, the price of Apple 20W PD fast charger is 149 yuan!
It is important to know that Apple 5W charger, also known as Five Blessingg Yi ‘an, sells for 145 yuan in official website, while Apple 18W PD fast charge sells for more than 200 yuan. As an upgraded version of 18W, 20W PD fast charge does not rise but falls, which is unpredictable. Think carefully, there should be the following reasons:
1.The 20W charger is responsible for “anchoring”
Although Apple 5W charger sold for 145 yuan, it is still the lowest price product in Apple official website. Xiaobian thinks that this product not only has practical effect, but also acts as the “anchor” for all products. Here we will talk about the anchor effect.
Anchoring effect, a psychological term, refers to the fact that people are easily dominated by the first impression or information when judging someone or something, and fix people’s thoughts somewhere like anchors sinking into the sea floor. It exists in every aspect of life. First impressions and preconceptions are the forms of expression in social life.
The above picture shows the new product of official website after this conference, which is essentially a card package, and its price is close to that of 500 yuan, with a taste of luxury goods. However, when consumers see the 145-yuan Apple 5W charger first and then look at this leather card bag, it seems that it is not unacceptable. On the other hand, with the development of mobile phone charging, 5W charging is bound to be difficult to meet the needs of consumers, and 20W is more suitable to replace it.
2. Avoid the suspicion of cutting leeks
Although Apple canceled the charger and headset on the grounds of environmental protection and cost saving, Xiaobian, as a consumer, would not consider so much if he didn’t have a charger to charge his mobile phone. When I went to Apple official website to check it out, it cost two or three hundred yuan to buy a charger, so I naturally won’t feel happy. I think Apple is a big bully, just want me to pay more! When the price of purchasing an official charger is almost halved, it is still very expensive, but the suspicion of being cut with leeks will be much less.
3. The cost of new products is reduced
By comparing the disassembly of Apple 20W PD quick charge and Apple 18W PD quick charge, it is found that although the appearance of the two products is very similar, the internal materials and workmanship have undergone tremendous changes.
On the one hand, on the premise of ensuring perfect functions, Apple’s 20W PD fast charge adopts a simpler circuit design than Apple’s 18W PD fast charge, and the number of components is greatly reduced. On the other hand, it also reduces the use specifications of some materials, for example, the output filter solid-state capacitor specification is updated from 16V to 12V, for example, the plastic liner on the back of PCB board is omitted, for example, the power taking structure at the input end of PCB board is simplified; Another example is to change the USB-C interface connector from 24Pin to 16Pin.
Therefore, the reason why Apple’s 20W PD fast charge is relatively less expensive is that it is “optimized” internally and the cost is reduced. But Xiaobian still wants to say that 149 yuan is still too expensive, which is comparable to the price of a high-power gallium nitride charger. In the field of accessories, products with the same quality and charging effect at a lower price are not without.
Finally, we feel that there are other reasons that can be communicated in the comment area. See you next time.