After Chargers Are Not Equipped in iPhone 12, It Has Saved Apple About 1.7 Billion Yuan
Although Apple explained that the iPhone 12 series is no longer equipped with charging heads and headphones for environmental protection purposes, there are also reasons for reducing manufacturing costs. According to the BOM cost research of 128 GB of iPhone 12 by Counterpoint, the cost of each iPhone 12 is 4.2 USD less than that of the previous generation iPhone 11 in terms of packaging and accessories, which is the one with the greatest cost reduction among all materials.
Don’t underestimate the 27 yuan. Guo Ming predicted that the total shipment of iPhone 12 series last year could be as high as 63 million units, which roughly saved over 1.7 billion.
Of course, because of the design changes and the higher initial cost of 5G components, the total BOM cost of iPhone 12 128GB is still higher than that of iPhone 11. However, Apple did not make profits for consumers, and the extra material cost was multiplied to the selling price, that is, passed on to consumers.
Judging from Apple’s survey questionnaire and the general trend of environmental protection, it is only a matter of time before iPhone 12 further cuts off data cables, pins and stickers.